
Introducing me…
Hi! My name is Emma Goodchild, and I’m a fully established, fully insured and licensed permanent makeup artist. I’ve been in the beauty industry for just a small amount of time after being trained by Katy Jobbins in March 2021, but have built a successful and highly respected business based on reliability and trust with clients travelling miles to come and see me.
I started out in financial services which is a completely different career path, however found this definitely restricted my creative energy and passion. When the opportunity arose, I booked onto training with Katy and quickly realised how much I absolutely loved the art of permanent makeup! Oh and that I’m a perfectionist when it comes to my work. I just knew that this is what I wanted to spend my life doing, and I wanted to progress further in the industry.
My passion has always been art and beauty which is why I have now trained in permanent makeup. I always loved drawing throughout my years and have a great eye for detail and colour which has given me a great start in this business.
I get excited about every client that comes to see me as every person is so different and unique! It allows me to use my artistic flare to create and tailor a look for each individuals needs.
If you can’t trust your face with a true artist then who can you trust it with?

My Training History.
Here is just a brief overview of the in-depth knowledge required to perform permanent makeup at a very high level. I trained 1 to 1 with Multi-Award Winning Head Trainer Katy Jobbins at the Permanent Makeup Training Academy.
Medical Knowledge
Dermatology
Medical Conditions
Changes In The Skin
Contra-indications
Allergy Testing
Consultations, Medical History, & Aftercare
Colour Theory
Colour Theory, Permanent Makeup Pigments and Colour Mixing
The Study of 21 Pigments
Advanced Colour Correction
Technical Training
Needle Configurations
Machine management & Sterilisation
7 Advanced Needling Techniques
Pigmenting Guidelines for Brows, Eyes, Lips
Total Symmetry, Convex & Concave Faces
Pre Drawing & Measuring Eyebrows, Lips & Eyes
Natural Hair Simulation, Powdered Effect Eyebrows, Combination Effect Eyebrows
Lip Liner, Natural Lip Blush & Full Lip Colour
Eyelash Enhancement, Safe & Simple Eyeliner Designs
Micro-Blading
Specialist Training
I’ve had specialist training in corrective treatments so I am able to perform corrective permanent makeup procedures on unhappy clients that have had their permanent makeup done elsewhere with poor results.

Quality isn’t expensive, it’s priceless!
The 3 steps for quality results…
1) Consultation:
Consultations are very important, not only for me to find out more about you but for you to meet me, ask me questions and have a look at the premises where your procedure will be performed to make sure you’re 100% happy.
During the consultation we will go through your expectations, what styles, colours and shapes you like along with what suits your face shape and skin tone.
2) Pigments:
All the colour pigments that I use have been specifically formulated through years of research and development using only the finest grades of iron oxides and lakes, the same ingredients found in make-up giants
All of my lip and eye pigments are fashioned after the top cosmetic manufacturer colours which remain true over the years. All the pigment bottles are sterile, heat sealed and tamper proof for your protection. Each one is encoded with lot numbers and expiration dates.
All pigment has a micron count of between 6 & 8 to the colour last in the skin. I carry the widest variety of natural permanent makeup colours which I custom blend for Blondes, Brunettes & Women with Silver hair. I can also order designer colours for those wanting more dramatic colour results.
3) Patch Test and Procedure:
A patch test will be performed during your consultation and must be done at least 24 hours before the procedure.
The treatment takes 2 sessions to complete, 6-10 weeks apart.
After the first session your permanent make up will be much darker and bolder for 5-10 days. This can be a shock to some people but it will soften up to 70% for a very natural finish.
Once healed it can appear patchy which is completely normal and is why you come back in 6-10 weeks for a top up.
At the second appointment we will even out any patchiness and completely perfect your permanent makeup.
*Please make sure you’re able to attend the second appointment within the time frame before booking the procedure as after the time frame a top up fee will be required*